About Bypoint
Our story
Bypoint was founded in 2020 by Joris Koops (29). Joris's grandmother was a very energetic woman and an avid cyclist. A fall from a close friend who didn't receive timely help fueled her fear of cycling. Shortly afterward, Joris spoke with a trauma surgeon about the same topic, and it was confirmed that they, too, were increasingly noticing cyclists receiving help (too) late after a cycling accident.
After introducing its fall detection system, Bypoint has evolved into "your partner in cycling safety," offering innovative products to enhance cycling safety. Read below to learn about Bypoint's journey, step by step.
How Joris came up with the idea
Bypoint was founded in 2020 by Joris Koops (29). Joris's grandmother was a very energetic woman and an avid cyclist. A fall from a close friend who didn't receive timely help fueled her fear of cycling. Shortly afterward, Joris spoke with a trauma surgeon about the same topic, and it was confirmed that they, too, were increasingly noticing cyclists receiving help (too) late after a cycling accident.
When he started looking into the matter, Joris noticed that many cyclists face similar situations. During the initial research phase, it quickly became clear that the number of accidents, specifically single-vehicle accidents, is rising dramatically, and that time plays a crucial role after a cycling accident.
Rabo Business Award
Joris submitted his idea for the 2020 Rabo Entrepreneurship Award, a competition organized by Hanze University of Applied Sciences, the University of Groningen, and Rabobank.
Joris was named the winner of the Rabo Entrepreneurship Award, beating out 79 other student entrepreneurs in the competition. He received the 2020 Entrepreneurship Award for his entrepreneurial efforts.
Proof of concept and colleague connection
During the competition, Joris and a product developer developed an initial proof of concept. Shortly after, his friend Andrew Grimminck joined the company as its first team member.
Winning the Rabo Entrepreneurship Award, completing the proof of concept, and Andrew joining the company accelerated Bypoint's plans. Extensive additional research was conducted, discussions were held about potential partnerships, and plans were finalized.
Cooperation
Collaboration with the Province of Drenthe: To strengthen each other, Bypoint has launched a partnership with the Province of Drenthe. Bypoint aims to work with the Province to contribute to a safer cycling environment in Drenthe.
Funding secured with Boost-Up: The company then contacted the Boost-Up foundation. Boost-Up guided Bypoint in securing the necessary investment and developing a plan. Ultimately, the investment was secured with the Boost-Up foundation's business partners and a group of investors from Assen.
Subheading
Further development
Final development begins: In Q1 2022, we began the final development of the system. We had a successful product launch in Q4 2022. The first orders were also shipped in Q4. We will close 2022 with 54 connected points of sale in the Netherlands!
Connecting 100th point of sale
100th point of sale: In Q1 2023, we reached a fantastic milestone by connecting our 100th point of sale. Following the successful launch at the end of last year, we are thrilled to have connected our 100th point of sale. It's fantastic to see how we, together with our enthusiastic point of sale partners, are working hard to make cycling safer in the Netherlands!
Kruitbosch/Pendlr Partnership : ASSEN/ZWOLLE – A significant step in Bypoint's growth. The Assen-based startup is partnering with Kruitbosch/Pendlr . The wholesaler (alongside Bypoint itself) has been distributing Bypoint fall detection to bicycle retailers in the Benelux since Q3.
KvK Innovation Top 100: Bypoint has secured a spot in the KvK Innovation Top 100. A list of the 100 most innovative companies in the Netherlands.
Growth, internationalization and more
In 2024, we took further steps in our growth. We launched our S-ERT helmets and established a structural partnership with Hanze University of Applied Sciences to continuously collaborate with talented individuals. We increased our focus on product development.
In addition, we have started a pilot in Germany.
Further development as a bicycle safety brand
Bypoint has a clear mission: to become your partner in cycling safety. With innovative bicycle accessories, the company aims to make an impact and ensure that as many cyclists as possible can ride more safely on their daily commutes. In 2025, we launched new products such as the Tag Smart, FlexiSecure Lock, U-ERT helmet, and Mirror 360 Pro.
Latest news
Erik consciously chooses the Bypoint fall detection system after a fall
Cycling should provide safety. Three years ago, I fell forward off my bike less than two miles from home. Luckily, I had a helmet then, but since that incident, I wanted extra safety: what if I ...
Protection that works: the story of the Van der Kaap family
Protection that works: the story of the Van der Kaap family During an autumnal bike ride, Mrs. Van der Kaap slipped on slippery leaves and fell hard on her head. Thanks to the Bypoint S-ERT helm...
From a solid Dutch base to European ambitions
Bypoint “ We have moved away from the one-product principle and really want to become a bicycle safety brand ,” says Joris Koops about the development of Bypoint since our last conversation in 2...
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